Year-End Giving Week: Webinars To Help Your Nonprofit

with
Mary Gladstone-Highland, Derik Timmerman and Ellen Bristol
Training Bundle
$499.00
  • October 4, 2021, 12:30 pm   EST
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after each live presentation.

Year-End Giving Week is packed with eight webinars filled with current information and resources you can immediately use. Even if you can’t attend live, all of the webinars will be available on demand for you to get the information you need.

Webinars Include:

  • Year-End Giving: Foundations Of Individual Giving
  • 10 Things I Hate About Giving Tuesday (And A Better Alternative)
  • Year-End Giving: Donor Management Software
  • Year-End Giving: Process and Approach
  • How To Break Your Year-End Giving Records (Even In These Crazy Times)
  • Year-End Giving: Crafting Impactful Messages
  • Year-End Giving: Giving Tuesday
  • Holiday Giving: 10 Ways To Drive Great Results
When:
Monday, October 4, 2021 - Friday, October 8, 2021 at Various Times
8 Sessions scheduled for 60 minutes including question and answer period.

Training Overview

Year-End Giving Week: 8 Webinars Packed with 2021 Fundraising Secrets

The end of the year is quickly approaching. This is an exciting time for nonprofits because it consistently yields the most impactful fundraising results. The money you raise over the next three months will power your efforts to fulfill your mission in 2022.

You need to revisit and update your fundraising strategies and tactics to overcome the ongoing pandemic, expand your base of supporters, and address donors’ 2021 attitudes and goals. To help you make this a record-breaking year, we have enlisted a powerful team of fundraising experts to share proven best practices and collaborate with you.

Year-End Giving Week is packed with eight webinars filled with current information and resources you can immediately use. Even if you can’t attend live, all of the webinars will be available on demand for you to get the information you need.

Year-End Giving Week: Webinars To Help Your Nonprofit

 

Year-End Giving: Foundations Of Individual Giving

Monday, October 4

12:30 PM Eastern; 11:30 AM Central; 10:30 AM Mountain; 9:30 AM Pacific

Runtime: 60 minutes (including Q&A)

  • Strategic approaches to individual giving
  • The role of year-end giving
  • Understanding the importance of individual giving
  • Knowledge of the philanthropic giving statistics
  • How to create an organizational culture of philanthropy

10 Reasons To Change Your Giving Tuesday Strategy

Wednesday, October 13

2:00 PM Eastern; 1:00 PM Central; 12:00 PM Mountain; 11:00 AM Pacific

Runtime: 60 minutes (including Q&A)

  • History of Giving Tuesday
  • Mistaken impressions about the value of Giving Tuesday
  • How investing effort in Giving Tuesday hurts your fundraising proceeds
  • Alternatives to Giving Tuesday
  • November fundraising secrets
  • Year-End Giving:

Donor Management Software

Tuesday, October 5

12:30 PM Eastern; 11:30 AM Central; 10:30 AM Mountain; 9:30 AM Pacific

Runtime: 60 minutes (including Q&A)

  • The role of donor management software
  • Best practices for utilizing donor management software
  • Benefits of donor management software
  • Setting up the software to serve your needs
  • How to use the software in year-end campaigns

Year-End Giving: Process And Approach

Wednesday, October 6

12:30 PM Eastern; 11:30 AM Central; 10:30 AM Mountain; 9:30 AM Pacific

Runtime: 60 minutes (including Q&A)

  • How to develop a strategic year-end campaign process
  • Campaign strategies
  • Developing a calendar of year-end activities
  • Benefits of each campaign strategy
  • How to choose the best strategies for your organization
  • How to create a diversified approach

How To Break Your Year-End Giving Records (Even In These Crazy Times)

Wednesday, October 6

2:00 PM Eastern; 1:00 PM Central; 12:00 PM Mountain; 11:00 AM Pacific

Runtime: 60 minutes (including Q&A)

  • Why you should give the fourth quarter your full fundraising attention
  • Misconceptions about how to drive year-end results
  • Hidden strategies you are likely overlooking
  • How to address each source of funds during the holiday season
  • Tactics to power a quarter-long fundraising factory

Year-End Giving: Crafting Impactful Messages

Thursday, October 7

12:30 PM Eastern; 11:30 AM Central; 10:30 AM Mountain; 9:30 AM Pacific

Runtime: 60 minutes (including Q&A)

  • How to create a case statement for support
  • Campaign messaging
  • How to articulate organizational needs and impacts
  • How to write messages that resonate with donors
  • How to highlight clients

Year-End Giving: Giving Tuesday

Friday, October 8

12:30 PM Eastern; 11:30 AM Central; 10:30 AM Mountain; 9:30 AM Pacific

Runtime: 60 minutes (including Q&A)

  • The history and success of Giving Tuesday
  • Including Giving Tuesday in year-end efforts
  • Giving Tuesday history and statistics
  • The role Giving Tuesday plays in individual giving
  • Best practices for Giving Tuesday approaches

Holiday Giving: 10 Ways To Drive Great Results

Friday, October 8

2:00 PM Eastern; 1:00 PM Central; 12:00 PM Mountain; 11:00 AM Pacific

Runtime: 60 minutes (including Q&A)

  • What worked last year and how 2021 is different
  • Donor segmentation
  • Usefulness of long copy
  • Instant donation pages
  • Creating donor urgency through the holidays

Who Should Attend?

  • Executive directors

  • Chief executives

  • Board members

  • Nonprofit counsel

  • Senior management

  • Managers

  • Development directors and managers

  • Fundraising professionals

  • Donor relations managers

  • Marketing managers

  • Major gift directors

  • Planned giving directors

  • Grant writers

  • Program directors

  • Member services directors

  • Community outreach coordinators

  • Communications managers

Expert Presenters

Mary Gladstone-Highland

  • Certified Nonprofit Professional
  • Fourteen years of experience leading organizations
  • Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
  • Master of Public Administration
  • Certificate in Advanced Study in Conflict and Collaboration
  • Certified Fund Raising Executive
  • Has raised over $3.4 million for numerous organizations over the past five years 

Derik Timmerman

  • Founder of Sparrow Nonprofit Solutions
  • Former management consultant at McKinsey & Company
  • Served as a US Army Intelligence Officer with two combat deployments
  • Successfully raised over $3 million in funds
  • Board member at numerous nonprofits
  • Served as an Executive Pastor
  • Certified Fundraising Executive (CFRE)
  • Graduated in the top 10% of his West Point class
  • Masters in Divinity from Liberty University
  • PhD in Philosophy of Religion from Southeastern Baptist Theological Seminary

Ellen Bristol

  • Founded Bristol Strategy Group in 1995
  • Thought leader in managing the performance of the revenue-generating teams in nonprofits, B-Corps, and social enterprises
  • Developer of the Fundraising the SMART Way™ methodology
  • Designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising
  • 20-year career as a major-account sales representative for Fortune 50 companies
  • Repurposed the most meaningful and proven disciplines of strategic sales management to the nonprofit sector