Trina Willard provides organizations with measurement, research and evaluation services that inform business planning and future organizational development. She launched Knowledge Advisory Group (KAG) in 2010, working with government agencies, nonprofit organizations, and businesses. KAG’s approach is practical and designed to solve problems in the real world. Each project has one driving principle: Simple and meaningful. Now a sought-after speaker and trainer, Trina brings an extensive background in measurement, evaluation, and consulting to her work.