Vision, Mission, and Marketing

Every nonprofit organization exists for a core purpose: mission. The day-to-day programmatic activities of your organization make long-term change in communities and a difference for those you serve. Accelerate your impact with our training courses that help you manage your volunteers, design and implement effective programs, and evaluate your work.

Vision, Mission, and Marketing

Items 1-12 of 16

Set Descending Direction
  1. How To Write Your Nonprofit's UVP
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    • On-Demand
    How To Write Your Nonprofit's UVP

    Nonprofit leadership expert Jack Silverstein will help you navigate all the questions around your UVP. You will learn how to focus your resources and explain what makes your organization special to donors, employees, and volunteers.

    What You'll Learn

    • How can you define your organization’s unique value proposition?
    • What are the elements of an effective UVP?
    • How does your UVP influence new donors?
    • How can you use the UVP for online donations?
    • When should you merge with another organization?
    • On-Demand
    How To Write Your Nonprofit's UVP
    Jack Silverstein
    $149.00
  2. Top Tips And Tools To Set Your Nonprofit’s Goals
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    • On-Demand
    Top Tips And Tools To Set Your Nonprofit’s Goals

    Nationally recognized nonprofit leadership and planning expert Bill Hoffman will share specific strategies to create goals aligned with your plan up and down the organization. You will learn the best practices for measuring, monitoring, and adjusting your goals.

    What You'll Learn:

    • Who are the critical stakeholders for creating goals?
    • What format will give your goals rich meaning?
    • How can you use metrics to track accomplishments?
    • Why do you need to differentiate outputs from outcomes?
    • What mutually supportive accountability systems will assist in goal completion?
    • How should you structure professional development goals?
  3. People And Partnerships: Our Untapped Superpower For Innovation And Sustainability
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    • On-Demand
    People And Partnerships: Our Untapped Superpower For Innovation And Sustainability
    Nonprofit leader and service delivery expert Erika R. Burnett will help you assess current policies and implement meaningful procedures. You will learn how to position your organization for higher staff retention, engagement rates, and efficient performance.

    What You'll Learn

    • How will staff development increase organizational capacity and innovation?
    • How can you engage partner organizations and volunteers?
    • What are the best strategies to leverage the program management cycle?
  4. Program Evaluation 101: Defining And Measuring Outcomes For Ongoing Improvement
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    • On-Demand
    • Series
    Program Evaluation 101: Defining And Measuring Outcomes For Ongoing Improvement
    Nonprofit program design and evaluation expert Trina Willard will explain why logic models, program evaluation, and outcomes have become critical to funding organizations and the public. You will learn how to identify and track the results that tell your nonprofit’s story.

    What You'll Learn

    • Definition and purpose of program evaluation
    • Reasons evaluation is essential for nonprofit success
    • Roles of board, leadership, and staff in evaluation
    • Ways to build an evaluation culture
    • Difference between outputs and outcomes
    • Benefits of outcome measurement
    • Logic models used to provide an evaluation framework
  5. 10 Easy Steps To Low-Cost, High-Impact Lobbying
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    • On-Demand
    10 Easy Steps To Low-Cost, High-Impact Lobbying
    Nonprofit lobbying expert Pat Libby will reveal her proven 10-step process for effective lobbying and share tips for testifying. You will learn how to garner legislative support.

    What You'll Learn

    • How can you run an effective, inexpensive, and successful campaign?
    • What is involved in researching your issue?
    • How can you frame your issue effectively?
    • What strategies will enable you to identify and involve diverse stakeholders?
    • What are the best tactics for identifying legislator targets?
    • How does the legislative process work and how should you contact legislators?
  6. How To Engage In Lobbying: Create Laws That Transform Lives
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    • On-Demand
    How To Engage In Lobbying: Create Laws That Transform Lives
    Nonprofit lobbying expert Pat Libby will pull back the curtain during this webinar to demonstrate how lobbying can help your organization. You will learn the specific steps to take and how to get started.

    What You'll Learn

    • What is lobbying?
    • Should your organization engage in lobbying?
    • What are the factors for successful nonprofit engagement?
    • What are the legal rules and restrictions for 501(c)(3) organizations?
    • How can you fund lobbying activities?
    • What steps should you take to get started?
  7. Strategies for Volunteers During COVID-19: From Recruiting To Recognition
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    • Bootcamp
    Strategies for Volunteers During COVID-19: From Recruiting To Recognition
    Nonprofit engagement expert Karen Reid will reveal the secrets of recruiting, retention, and recognition during the COVID-19 pandemic. You will learn how to infuse new life in your organization’s volunteer program.

    Sessions Included:

    • Rely On Recruitment To Find The Right Volunteers For The Right Roles
    • Maintaining A Vibrant Volunteer Culture Through Retention and Recognition
  8. Volunteer Recruiting Strategies: How To Overcome COVID-19 Challenges
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    • On-Demand
    Volunteer Recruiting Strategies: How To Overcome COVID-19 Challenges
    Nonprofit engagement expert Karen Reid will reveal the secrets of recruiting during the COVID-19 pandemic. You will learn how to infuse new life in your organization’s volunteer program.

    What You'll Learn

    • How can you assess your volunteer program?
    • What are the components of the volunteer lifecycle?
    • How should you screen potential volunteers?
    • What are the best techniques to promote volunteer opportunities?
    • How can you enhance the onboarding experience?
    • What benefits come from robust training?
  9. Volunteer Retention And Recognition Strategies: How To Overcome COVID-19 Challenges
    Quick View
    • On-Demand
    Volunteer Retention And Recognition Strategies: How To Overcome COVID-19 Challenges
    Nonprofit engagement expert Karen Reid will reveal the secrets of retention and recognition during the COVID-19 pandemic. You will learn how to infuse new life in your organization’s volunteer program.

    What You'll Learn

    • Why is communication an essential component of volunteer engagement?
    • How can you cultivate a dynamic volunteer culture?
    • What additional opportunities can benefit your volunteers?
    • How can you take your volunteers to the next level?
    • What are the best strategies to maintain engagement during virtual meetings?
    • Why does recognition need to be ongoing?
  10. Program Design: Creating a Detailed Operations Report
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    • On-Demand
    Program Design: Creating a Detailed Operations Report

    Nonprofit leadership expert Mary Gladstone-Highland will explain all the steps involved in creating a detailed operations report. You will learn how to use this document to guide your program.

    What You'll Learn

    • What is the process for designing high-quality programs?
    • What is an operations report? How can it aid program design?
    • How can you collect data for an operations report?
    • What should you include in an operations report?
    • How will an operations report enable you to increase funding?
  11. How To Cast Your Organization’s Vision
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    • On-Demand
    How To Cast Your Organization’s Vision
    Scheduled for 75 minutes including question and answer period.

    Nonprofit leadership expert Mary Gladstone-Highland will show you how to communicate your organization’s vision. You will learn best practices and action items to increase the support for your nonprofit.

    What You'll Learn

    • Why is vision important?
    • What stories should you tell?
    • How can you tell stories to elicit excitement?
    • Whom should you tell?
    • What are the essential elements of a communication plan?
    • On-Demand
    How To Cast Your Organization’s Vision
    Mary Gladstone-Highland
    $149.00
  12. Designing Quality Programs
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    • On-Demand
    Designing Quality Programs
    Nonprofit leadership expert Mary Gladstone-Highland will share proven practices that will enable you to create remarkable programs.

    What You'll Learn

    • What is the process for designing high-quality programs?
    • How can you develop an effective timeline?
    • How should you write a Theory of Change?
    • How will a SWOT analysis help you?
    • What components should your evaluation plan include?
    • On-Demand
    Designing Quality Programs
    Mary Gladstone-Highland
    $99.00
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