Marketing & Communications

Exceptional nonprofit communications brings together fundraising, marketing, public relations, and programmatic expertise. Our training courses help nonprofit professionals execute best-in-class marketing, branding, communications, storytelling, and engagement - both online and offline. Expert presenters provide you with effective strategic and tactical advice around audiences and messaging.

Marketing & Communications

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  1. Online Giving Trends: Changes To Make Now For Post-Pandemic Success
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    Online Giving Trends: Changes To Make Now For Post-Pandemic Success

    Nonprofit executive Glenn Kaufhold will show you which online fundraising techniques and tools will garner the most significant results. You will learn how to revamp your program for post-pandemic success.

    What You'll Learn

    • What fundraising tactics will work best after the pandemic?
    • What digital tools should you continue to use?
    • How can you entice donors to continue their support?
    • What approaches are attracting new contributors to nonprofits now?
  2. Fundraising Tactics That Will Increase Post-Pandemic Revenue
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    Fundraising Tactics That Will Increase Post-Pandemic Revenue

    Nonprofit impact expert Derik Timmerman will equip you with essential skills and powerful resources to accelerate your post-pandemic fundraising proceeds. You will receive proven examples, templates, and a spreadsheet of funding sources.

    What You'll Learn

    • What lessons learned during COVID-19 should you retain?
    • What mistakes are many nonprofits making now?
    • What fundraising sources do most nonprofits overlook?
    • How can you find more grants for your mission?
    • What vendors and apps can help you raise more donations?
  3. Engaging Both Virtual And In-Person Audiences In 2021
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    Engaging Both Virtual And In-Person Audiences In 2021
    Nonprofit audience engagement expert Emily Taylor will help you pull apart the complexities of engagement during a post-pandemic transition. You will learn how to make a concrete plan to connect with your audiences in 2021 and beyond.

    What You'll Learn

    • How should you define engagements with your audience?
    • Why is segmentation in your audience important?
    • How can you guide your distributed audience to support your mission?
    • Why is listening to your audience segments important?
    • What tools will help you engage in-person and virtual audiences?
    • How can you improve audience engagement in 2021?
  4. Planned Giving Certification: Preparation And Implementation
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    • On-Demand
    • Certification
    Planned Giving Certification: Preparation And Implementation

    Nonprofit trainer and development expert Stephanie Cory will guide you through the tactical steps to build a lucrative planned giving program. You will learn the decisions to make, policies and procedures to implement, and techniques for convincing prospective donors.

    Sessions Include

    • Planned Giving: Explore The Benefits
    • Planned Giving: Build Readiness
    • Planned Giving: Launch Your Program
  5. How To Write A Stunning Direct Mail Package Piece-By-Piece
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    How To Write A Stunning Direct Mail Package Piece-By-Piece
    Nonprofit coach and bestselling author Mazarine Treyz will show you the most successful appeals and explain how to emulate them for your organization. You will learn how to create direct mail that achieves strong results.

    What You'll Learn

    • What headers work well on appeal letters?
    • What pictures should you include?
    • Which appeals work best around the world?
    • How can you expand your mailing list?
    • What makes a good story for your letter?
    • How can you create urgency?
    • Which enclosures lend authority to your nonprofit?
    • What should your envelope look like?
  6. How to Use A/B Testing For Better Website Landing Pages
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    • On-Demand
    How to Use A/B Testing For Better Website Landing Pages
    Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.

    What You'll Learn

    • Why is A/B testing important?
    • Why should you create a landing page for your nonprofit?
    • What landing page platform is right for you?
    • What content should your landing page include?
    • What attributes should you test?
    • How can A/B testing be used for WordPress blog posts?
    • How can A/B testing be used for electronic newsletters?
  7. Post-Pandemic Communications: Tactics To Improve Fundraising Proceeds
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    • On-Demand
    Post-Pandemic Communications: Tactics To Improve Fundraising Proceeds
    Nonprofit coach and bestselling author Mazarine Treyz will share her successful communication strategies. You will benefit from the tactics that have enabled other organizations to drive dramatic results.

    What You'll Learn

    • How can you create a fluid communications plan?
    • Who is your target audience?
    • Which channels are the most effective right now?
    • How can you share messages across platforms?
    • What can you do to stand out from all the crisis messaging?
    • What different ways can you tell your story?
    • What has worked best in the last eight months?
    • Which fundraising steps should you take next?
  8. Post-Pandemic Fundraising Communications Series: Proven Tactics For Greater Returns
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    • Series
    Post-Pandemic Fundraising Communications Series: Proven Tactics For Greater Returns
    Nonprofit coach and bestselling author Mazarine Treyz will share her personal experiences and proven techniques. You will learn how to overhaul your organization’s communications to generate fundraising results.

    Sessions Include

    • Post-Pandemic Communications: Tactics To Improve Fundraising
    • How to Use A/B Testing For Better Website Landing Pages
    • How To Write A Stunning Direct Mail Package Piece-By-Piece
  9. Knowing When To Say No Thanks: Effective Gift Acceptance For Nonprofits
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    Knowing When To Say No Thanks: Effective Gift Acceptance For Nonprofits
    Experienced nonprofit leader Gregory Nielsen will help you balance the desire for funding with the arduous restrictions that some gifts may impose. You will learn the tactical steps to create an effective gift acceptance program for your nonprofit.

    What You'll Learn

    • What are the purpose and role of gift acceptance policies?
    • What essential components should you include?
    • How should you address critical organizational decisions on gift acceptance?
    • What are reasonable charitable gift restrictions? Which should you avoid?
    • How can you build buy-in?
  10. Post-Pandemic Fundraising Events To Start Planning Now
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    Post-Pandemic Fundraising Events To Start Planning Now
    Nonprofit executive Glenn Kaufhold will highlight the fundraising tactics that will work in the post-pandemic world. You will learn how to approach live events without abandoning successful virtual tactics.

    What You'll Learn

    • What considerations should drive your return to live events?
    • What role will virtual events continue to play?
    • How should you connect with donors using digital touchpoints?
    • How can a goat help you fundraise?

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