Fundraising mastermind Hal Hedley will explain how to start 2022 with a robust direct giving effort. You will learn how to motivate donors to contribute, avoid costly events, and reduce your reliance on pass-through charities.
What You'll Learn
- Are special events worth the time, effort, and cost?
- How should you define and segment your direct giving prospects?
- How can you extend your outreach to corporations and foundations?
- What is the most effective way to use direct mail?
- How can you create tangible giving opportunities tied to your mission?
Training Overview
Do you want to increase direct giving during tax season? Learn strategies that will work for your nonprofit now.
After year-end campaigns, some fundraising professionals feel burnt out asking for direct gifts at the beginning of the year. Instead, they gravitate to focusing on pass-through giving, third-party fundraising, and events. This strategy is a mistake!
You need to kick off 2022 with an intentional program to encourage individuals, corporations, and foundations to donate to your organization directly. This development area offers you the most influence and the best opportunity to develop true relationships with your supporters.
- Are special events worth the time, effort, and cost?
- How should you define and segment your direct giving prospects?
- How can you extend your outreach to corporations and foundations?
- What is the most effective way to use direct mail?
- How can you create tangible giving opportunities tied to your mission?
Who Should Attend?
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Expert Presenter
Hal Hedley
- Chief Executive Officer for Ronald McDonald House Charities of Kentuckiana
- Led a recent major $21 million expansion and significant previous growth
- Previously served as executive director of the Kentuckiana Children’s Center
- Conducted resource development activities for the United Way system in three states
- Bachelor’s and masters degrees from the University of Florida
- Completed continuing education programs at Northwestern University’s Kellogg School of Management
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