Trina Willard

Trina Willard provides organizations with measurement, research and evaluation services that inform business planning and future organizational development. She launched Knowledge Advisory Group (KAG) in 2010, working with government agencies, nonprofit organizations, and businesses. KAG’s approach is practical and designed to solve problems in the real world. Each project has one driving principle: Simple and meaningful. Now a sought-after speaker and trainer, Trina brings an extensive background in measurement, evaluation, and consulting to her work.

  • Launched Knowledge Advisory Group (KAG) in 2010, specializing in program design, measurement, and evaluation
  • Shares her perspectives in reports, articles, professional briefings, training events, professional meetings, and conferences
  • Previously Vice President and Director of Measurement for Transformation Systems Inc.
  • Served for nearly a decade as Chief of the Evaluation Unit of the Virginia Department of Criminal Justice Services, Criminal Justice Research Center
  • M.S. in Applied-Experimental Psychology from Virginia Tech
Trina Willard

Courses available by Trina Willard

2 Items

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  1. Program Evaluation 101: Defining And Measuring Outcomes For Ongoing Improvement
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    • Series
    Program Evaluation 101: Defining And Measuring Outcomes For Ongoing Improvement
    Nonprofit program design and evaluation expert Trina Willard will explain why logic models, program evaluation, and outcomes have become critical to funding organizations and the public. You will learn how to identify and track the results that tell your nonprofit’s story.

    What You'll Learn

    • Definition and purpose of program evaluation
    • Reasons evaluation is essential for nonprofit success
    • Roles of board, leadership, and staff in evaluation
    • Ways to build an evaluation culture
    • Difference between outputs and outcomes
    • Benefits of outcome measurement
    • Logic models used to provide an evaluation framework
  2. Designing New Programs And Services In Response To A Crisis
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    • On-Demand
    Designing New Programs And Services In Response To A Crisis
    Nonprofit program design and evaluation expert Trina Willard will share practical tips to keep you moving forward with program planning tasks. You will learn how to assess the market for your services, build a program framework, and identify potential program improvements.

    What You'll Learn

    • What are the key factors to consider in planning nonprofit programs?
    • What types of program planning work best in a crisis?
    • How can you conduct a quick market analysis?
    • What primary steps should you take to accomplish your program plan?
    • Why are logic models important?
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