Hal Hedley has served as Chief Executive Officer for Ronald McDonald House Charities of Kentuckiana since 2001. RMHC of Kentuckiana is Louisville’s only organization founded to provide a home away from home for families receiving healthcare at area medical facilities. They have recently completed a major, $21 expansion, opening in March 2020, growing capacity by more than 50%. Prior to that, RMHC of Kentuckiana also experienced significant growth, including two prior Ronald McDonald House expansions, as well as the opening of two new satellite programs within the community.
Chief Executive Officer for Ronald McDonald House Charities of Kentuckiana
Led a recent major $21 million expansion and significant previous growth
Previously served as executive director of the Kentuckiana Children’s Center
Conducted resource development activities for the United Way system in three states
Bachelor’s and masters degrees from the University of Florida
Completed continuing education programs at Northwestern University’s Kellogg School of Management
Fundraising mastermind Hal Hedley will explain how to start 2022 with a robust direct giving effort. You will learn how to motivate donors to contribute, avoid costly events, and reduce your reliance on pass-through charities.
What You'll Learn
Are special events worth the time, effort, and cost?
How should you define and segment your direct giving prospects?
How can you extend your outreach to corporations and foundations?
What is the most effective way to use direct mail?
How can you create tangible giving opportunities tied to your mission?
Longtime nonprofit CEO Hal Hedley will share transformative insights from recent capital campaigns of several organizations. You will learn how to execute an effective capital campaign for your nonprofit.
What You'll Learn
What is the best process of designing high-quality nonprofit programs?
What is a capital campaign?
How should you define your project scope and cost?
How can you demonstrate the importance of your project to supporters?
Who should lead the campaign?
When should you launch your campaign? What timeline is appropriate?
