Nonprofit leader Chris Martinez will cover understanding, communicating, launching, and managing a successful peer-to-peer platform for your nonprofit.
What You'll Learn:
- What is peer-to-peer?
- Value proposition and partnerships
- Benefits of P2P/making the case
- Preparing and mobilizing a team
- Building a basic plan
- Pilot projects
- Signature activities
Training Overview
Find and empower volunteers to drive revenue. Learn how to build an effective peer fundraising program.
Peer-to-peer fundraising has become increasingly popular among sophisticated nonprofits. Organizations implement programs to recruit and empower passionate volunteers to drive revenue.
You can take advantage of peer-to-peer fundraising immediately by incorporating a program in your development plan. By applying proven tactics for building a case and executing a pilot, you can provide the proof of performance required for long-term success.
To help you deploy your volunteer fundraising army, we have assembled a series of two information-packed webinars filled with immediately actionable guidance:
Peer Fundraising: Tactics To Recruit And Motivate Volunteers To Drive Revenue
Part 1
- What is peer-to-peer?
- Great examples…and some less than great ones
- Value proposition and partnerships
- Learn how to articulate your mission to prospective partners
- Learn how to demonstrate the value
- Benefits of P2P/making the case
- Preparing and mobilizing a team
- Building a basic plan
Part 2
- Pilot projects
- Signature activities
- Successful meetings
- Working it into your plan
- Turnkey systems to enable volunteers
- Anointing key influencers
- Providing proof of performance
- Making it fun for all
Who Should Attend?
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Expert Presenter


Chris Martinez
- Executive director for the Asthma and Allergy Foundation of America
- 15 years of nonprofit experience in senior executive and leadership positions with healthcare, education, military, and social services programs
- Inaugural National Program Director for The Mission Continues, where he mobilized over 16,000 military and civilian veterans in community service across the country
- Previously Chief Development Officer for a $100MM+ social services agency
- Consultant, trainer, and speaker for nonprofits throughout the U.S.
- Master of International Business degree from Saint Louis University
- Certification in Nonprofit Administration from Georgetown University
- Certification in Business Management for nonprofit Leaders from Washington University in St. Louis
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