Dana Bakich is the founder and CEO of Positive Equation, a digital consultancy focused on empowering purpose-driven businesses with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. Earlier in her career, she spent time in New York City working for agencies on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US. Dana led strategic digital campaigns for The Honest Company, Delta Airlines, FOX, Sports Illustrated, the USO, and many more. Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. Currently based in Los Angeles, she volunteers as the VP of Content for WISE LA. She believes social media is a powerful vehicle to spark social change.