Nonprofit leadership expert Mary Gladstone-Highland will share a comprehensive collection of tools and best practices to help you evaluate and fulfill your organization’s program needs.
Certification Includes:
- Comprehensive end-to-end content
- Direct access to an expert willing to consult about your unique program needs
- Prestigious certification credential
Training Overview
Design thoughtful programs and earn your Program Design Certification. Do more to fulfill your mission.
As your organization prepares for a post-pandemic resurgence, now is the time to plan new programs and improve existing offerings. Efficiency is crucial to respond to growing needs with reduced resource availability.
You need to design thoughtful programs that garner stakeholder support and achieve high impacts. From needs assessments and environmental scans to stakeholder engagement and critical metrics, you must thoroughly understand all the steps necessary to design, implement, and evaluate successful programs.
Our Program Design Certification program will make you an expert in program design, enable your organization to fulfill its mission, and provide you with several training advantages:
- Comprehensive end-to-end content
- Opportunities to collaborate with a cohort of your peers
- Direct access to an expert willing to consult about your unique program needs
- Prestigious certification credential
Program Design Certification: Designing And Implementing Programs With Purpose
Session 1: Understanding Your Program Needs
- How to determine the program need
- Including a cross-section of diverse voices
- Understanding who the program will benefit
- The importance of verifying the need
- Exploring the internal and external environments
Session 2: How To Conduct A Needs Assessment
- The who, what, where, when, how of determining need
- Components of a needs assessment
- What questions to ask of the program audience
- How to collect and report out data
Session 3: Designing Quality Programs
- Using data to inform program design
- Developing a project timeline
- How to write a Theory of Change
- Conducting a SWOT analysis
- Developing an evaluation plan
Session 4: Creating An Operations Report
- The who, what, where, when, how of the intended program
- What to include in an operations report
- How to use the report to leverage stakeholders and funding
Session 5: Implementing Your Program
- How to conduct a soft launch
- Using early data to inform necessary corrections
- Determining the right audience for your soft launch
- How to collect data
- Analyzing the data to inform necessary changes
Session 6: Evaluating Program Results
- Evaluation metrics
- How and when to communicate results
- Understanding the inputs, outputs, outcomes, and impacts of the program
- How to evaluate programs for specifics audiences
- Determining which stakeholders need to know about the evaluation results and how you will report to them
Upon certification, you will receive a Credly digital credential to demonstrate your knowledge. You can share your verifiable badge in email, LinkedIn, and other online profiles.
Who Should Attend?
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Expert Presenter


Mary Gladstone-Highland
- Certified Nonprofit Professional
- Fourteen years of experience leading organizations
- Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
- Master of Public Administration
- Certificate in Advanced Study in Conflict and Collaboration
- Certified Fund Raising Executive
- Has raised over $3.4 million for numerous organizations over the past five years
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