Nationally recognized nonprofit leadership expert Bill Hoffman will share specific strategies to collect and effectively communicate your organization’s most critical results. You will learn how to use metrics to connect with your team, board, donors, and other stakeholders.
Benefits of Certification
- Tell a more compelling story of the good your nonprofit is doing
- Provide internal insights which lead to meaningful improvements
- Focus and motivate your donors, board, and staff
- Earn a prestigious certification
- Advance your career
Training Overview
Use compelling numbers to convey successes, challenges, and results. Tell a better story to stakeholders through metrics.
Your nonprofit may have experienced an 84% surge in demand during the pandemic, improved outcomes 16% over last year, or lost 67 volunteers. Whatever is happening in your organization, metrics offer compelling evidence far more engaging than qualitative comments. You can use them to convey your successes, challenges, and value. Metrics are also valuable to provide internal analysis and foster improved communication and engagement with your board.
People have become more accustomed to dashboards, charts, and statistics. They have been staring at numbers regarding infections, hospitalizations, and vaccinations daily to determine when they should stay safe at home, venture out to eat, return to their workplaces, or cast aside their masks. As a result, your stakeholders have a new appreciation for data.
Our Nonprofit Metrics Certification program will enable you to:
- Tell a more compelling story of the good your nonprofit is doing
- Provide internal insights which lead to meaningful improvements
- Focus and motivate your donors, board, and staff
- Earn a prestigious certification
- Advance your career
We have packed a large volume of interesting and useful content into three engaging webinars, including detailed techniques you can use to use metrics immediately.
Nonprofit Metrics Certification
Webinar 1: Organizational Metrics and Planning
- How to quantify your organization’s progress for internal use
- Steps to get all organizational stakeholders to embrace metrics
- Best practices in engaging your board in achieving goals
- Supercharging your goal setting processes
Webinar 2: Program Metrics
- How to identify and collect program metrics
- Using program metrics to facilitate grant application and reporting processes
- Power of sharing outcomes vs. outputs
- Using return on investment (ROI) to maximize development efforts
Webinar 3: Management Metrics
- How to position the nonprofit for future success based on objective analysis
- Staff performance analysis to foster individual growth and improvement
- Develop an anonymous, objective profile of your board for future board development
- Sharing the “true net” of events
Runtime of each session: 45 minutes (plus 15 minutes Q&A)
Who Should Attend?
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Expert Presenter


Bill Hoffman
- Leads Bill Hoffman & Associates, a Tampa-based national consulting firm
- Prolific author and frequent presenter on topics related to nonprofit leadership, board effectiveness, essentials of successful planning, and maximizing foundation investments
- Previously the president of one of the nation’s top K-12 education foundations, interim CEO for prominent national and state philanthropic organizations.
- Led national, regional, and state boards of directors
- Developed the Certified Education Foundation Leader program for education foundation executive directors, a program delivered by one of the nation’s largest nonprofit universities and rolled out via the industry’s largest trade association
- Adjunct Professor at National University, teaching nonprofit leadership and board development
- Bachelor and Master degrees from the University of South Florida
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