Internationally recognized author and fundraiser Jack Silverstein help you get in the mindset of gratitude for 2022. You will learn how to use thanks to spur future donations.
You will receive a powerful worksheet to simplify this analysis.
What You'll Learn
- How do fundraising and friendraising differ?
- What are the hidden costs of fundraising events?
- How can you examine previous events to predict future returns?
- What new perspective should you have when considering future events?
Training Overview
Are your fundraising events worth it? Learn how to calculate the return on investment for 2022.
With people slowly getting back to larger in-person activities, you are likely planning fundraising events for 2022. Before delving into the year, now is the perfect time to step back, look at the numbers, and determine which events are really worth the cost.
Running an event can be a risky venture, especially in the post-pandemic era. You can lose money even before allocating indirect costs, but events are often a gateway into your organization for new donors.
You need to weigh the costs against the expected return before embarking on your event plan for this year.
- How do fundraising and friendraising differ?
- What are the hidden costs of fundraising events?
- How can you examine previous events to predict future returns?
- What new perspective should you have when considering future events?
Who Should Attend?
● Nonprofit chief executives ● Executive directors ● Board members ● Development staff ● Consultants ● Fundraising staff ● Donor relations managers ● Marketing managers ● Major gift directors ● Planned giving directors |
Expert Presenter


Jack Silverstein
- Leads YUCKS Enterprises, a consulting firm specializing in canvasser training and development audits
- Spent years with a consulting firm, running numerous capital campaigns
- Served as Executive Director of the Annual Campaign for the Jewish Federation of Ottawa and President of the Ottawa Jewish Community Foundation
- Previously Vice President of Financial Development for the National Capital Region YMCA-YWCA
- Began his fundraising career as a student in London, Ontario, canvassing for the Cancer Society
- Author of Tales From the Trenches – What I Learned from 25 years in Fundraising
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