How To Write Your Nonprofit's UVP

with
Jack Silverstein
On-Demand
$149.00
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Nonprofit leadership expert Jack Silverstein will help you navigate all the questions around your UVP. You will learn how to focus your resources and explain what makes your organization special to donors, employees, and volunteers.

What You'll Learn

  • How can you define your organization’s unique value proposition?
  • What are the elements of an effective UVP?
  • How does your UVP influence new donors?
  • How can you use the UVP for online donations?
  • When should you merge with another organization?

Training Overview

What is your nonprofit's UVP? Articulate what makes your nonprofit special.

Experts say that as COVID wanes, approximately 30% of nonprofits will not survive. To ensure your organization’s survival and thrive, you need to stand out in the crowded nonprofit space.

Now is the time to critically look at your organization and define its unique value proposition (UVP). You can then use this message to appeal to every stakeholder.

  • How can you define your organization’s unique value proposition?
  • What are the elements of an effective UVP?
  • How does your UVP influence new donors?
  • How can you use the UVP for online donations?
  • When should you merge with another organization?

Who Should Attend?

  • Nonprofit chief executives
  • Executive directors
  • Board members
  • Development staff
  • Consultants
  • Senior management
  • Marketing staff
  • Financial staff
  • Fundraising staff
  • Human resources professionals
  • Communications managers
  • Legacy gift directors
  • Major gift directors
  • Planned giving directors
  • Program directors

Expert Presenter

Jack Silverstein

  • Leads YUCKS Enterprises, a consulting firm specializing in canvasser training and development audits
  • Spent years with a consulting firm, running numerous capital campaigns
  • Served as Executive Director of the Annual Campaign for the Jewish Federation of Ottawa and President of the Ottawa Jewish Community Foundation
  • Previously Vice President of Financial Development for the National Capital Region YMCA-YWCA
  • Began his fundraising career as a student in London, Ontario, canvassing for the Cancer Society
  • Author of Tales From the Trenches – What I Learned from 25 years in Fundraising

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