Nonprofit coach and bestselling author Mazarine Treyz will show you the most successful appeals and explain how to emulate them for your organization. You will learn how to create direct mail that achieves strong results.
What You'll Learn
- What headers work well on appeal letters?
- What pictures should you include?
- Which appeals work best around the world?
- How can you expand your mailing list?
- What makes a good story for your letter?
- How can you create urgency?
- Which enclosures lend authority to your nonprofit?
- What should your envelope look like?
Training Overview
Increase donations with compelling appeal letters. Learn how to create an urgency to give.
A stunning appeal can get donations pouring in quickly. Letters that create urgency generate the most funds. Every attribute of your direct mail package, from the envelope to the enclosures, affects the results.
By examining the top nonprofit mailers in the United States and seeing which work best, you can refine your appeals to have a greater impact.
- What headers work well on appeal letters?
- What pictures should you include?
- Which appeals work best around the world?
- How can you expand your mailing list?
- What makes a good story for your letter?
- How can you create urgency?
- Which enclosures lend authority to your nonprofit?
- What should your envelope look like?
Who Should Attend?
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Expert Presenter
Mazarine Treyz
- Nonprofit coach and speaker
- Bestselling author of The Wild Woman's Guide to Fundraising
- Serves people in 70 countries
- Supports government organizations, nonprofits, and individuals
- Co-founded a nonprofit
- Over a decade of fundraising experience
- Frequent conference speaker
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