How To Use Metrics And Emotions To Craft Compelling Cases

with
Colton C. Stawser, Ph.D.
On-Demand
$129.00
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Nonprofit communications consultant Dr. Colton Strawser will illustrate how using data-driven strategies can lead to better communication results. You will learn the art and science of telling stories that inspire donations and involvement.

What You'll Learn

  • Identify different storytelling methods and how to capture them
  • Craft messages for targeted audiences
  • Utilize storytelling formulas to create calls to action comprised of emotion and data
  • Understand how using the latest marketing research can increase the effectiveness of your messaging

Training Overview

The secret to receiving donations during the pandemic. Use emotion and data to inspire action.

The pandemic is rearing its ugly head with the Delta variant, and nonprofits are looking for major donors to help their clients more than ever. Now is the time to learn how to craft better stories to get donations. Nonprofits need to share stories of their impact, but sometimes this work is easier said than done. Often managers must spend their time communicating more internally than externally.

This workshop will help you understand the power of stories, provide insights on how to capture them, and share your organization’s accomplishments with the right audiences, including clients and donors.

Utilizing storytelling methods, this workshop will deconstruct effective stories, showcase the elements of successful stories, and provide participants with templates and strategies to produce their own stories that incorporate emotional and analytical elements.

  • Identify different storytelling methods and how to capture them
  • Craft messages for targeted audiences
  • Utilize storytelling formulas to create calls to action comprised of emotion and data
  • Understand how using the latest marketing research can increase the effectiveness of your messaging

Who Should Attend?

  • Executive directors

  • Chief executives

  • Board members

  • Senior management

  • Managers

  • Human resources professionals

  • Development directors and managers

  • Fundraising professionals

  • Donor relations managers

  • Marketing managers

  • Major gift directors

  • Planned giving directors

  • Grant writers

  • Program directors

  • Member services directors

  • Special events directors

  • Community outreach coordinators

  • Communications managers

Expert Presenter

Colton C. Strawser, Ph.D.

  • President of Colton Strawser Consulting, a nonprofit consulting firm empowering organizations to create change®
  • Focuses on organizational assessment, program evaluation, capacity building, and research for foundations, education nonprofits, and social service agencies
  • Certified Fund Raising Executive
  • AFP Master Trainer®
  • Certified Nonprofit Professional
  • Certified Facilitator of the Core Capacity Assessment Tool®.
  • B.A. in Philanthropic Studies from the Indiana University Lilly Family School of Philanthropy
  • M.S. in Higher Education Administration with a concentration in online teaching and program administration, M.S. in Nonprofit Management & Philanthropy, and Graduate Certificate in Strategic Fundraising from Bay Path University
  • Ph.D. in Nonprofit & Philanthropic Leadership from the University of San Diego

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