Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.
What You'll Learn
- Why is A/B testing important?
- Why should you create a landing page for your nonprofit?
- What landing page platform is right for you?
- What content should your landing page include?
- What attributes should you test?
- How can A/B testing be used for WordPress blog posts?
- How can A/B testing be used for electronic newsletters?
Training Overview
The ultimate guide to getting more and bigger donations. Learn how to use A/B testing to optimize your pages.
As your organization emerges from the pandemic and prepares for the year-end giving season, you need to be making website updates.
A great website landing page can lead to massive donations, while a mediocre one can fail badly. The best way to determine which page works better is to use A/B testing: alternate the page displayed, calculate the proceeds from each, and opt for the better one. You can use a similar strategy for emails and other online content.
While putting together an A/B testing campaign for your organization, you need to consider what content to vary, which technology to choose, and how to measure the results.
- Why is A/B testing important?
- Why should you create a landing page for your nonprofit?
- What landing page platform is right for you?
- What content should your landing page include?
- What attributes should you test?
- How can A/B testing be used for WordPress blog posts?
- How can A/B testing be used for electronic newsletters?
Who Should Attend?
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Expert Presenter
Mazarine Treyz
- Nonprofit coach and speaker
- Bestselling author of The Wild Woman's Guide to Fundraising
- Serves people in 70 countries
- Supports government organizations, nonprofits, and individuals
- Co-founded a nonprofit
- Over a decade of fundraising experience
- Frequent conference speaker
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