How To Get More Money With Your Year End Appeal Emails

with
Mazarine Treyz
On-Demand
$129.00
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Nonprofit coach and bestselling author Mazarine Treyz will explain her personal journey to discover and optimize A/B testing. You will learn how she generated over $20,000 with A/B testing in two months and how to apply similar strategies to your organization.

What You'll Learn

  • Why is A/B testing important?
  • Why should you create a landing page for your nonprofit?
  • What landing page platform is right for you?
  • What content should your landing page include?
  • What attributes should you test?
  • How can A/B testing be used for WordPress blog posts?
  • How can A/B testing be used for electronic newsletters?

Training Overview

The ultimate guide to getting more and bigger donations. Learn how to use A/B testing to optimize your pages.

As your organization emerges from the pandemic and prepares for the year-end giving season, you need to be making website updates.

A great website landing page can lead to massive donations, while a mediocre one can fail badly. The best way to determine which page works better is to use A/B testing: alternate the page displayed, calculate the proceeds from each, and opt for the better one. You can use a similar strategy for emails and other online content.

While putting together an A/B testing campaign for your organization, you need to consider what content to vary, which technology to choose, and how to measure the results.

  • Why is A/B testing important?
  • Why should you create a landing page for your nonprofit?
  • What landing page platform is right for you?
  • What content should your landing page include?
  • What attributes should you test?
  • How can A/B testing be used for WordPress blog posts?
  • How can A/B testing be used for electronic newsletters?

Who Should Attend?

  • Chief executives
  • Executive directors
  • Board members
  • Nonprofit counsel
  • Senior management
  • Financial staff
  • Managers
  • Development staff
  • Program directors

Expert Presenter

Mazarine Treyz

  • Nonprofit coach and speaker
  • Bestselling author of The Wild Woman's Guide to Fundraising
  • Serves people in 70 countries
  • Supports government organizations, nonprofits, and individuals
  • Co-founded a nonprofit
  • Over a decade of fundraising experience
  • Frequent conference speaker

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