How To Design And Develop Your 2022 Case For Support

with
Ellen Bristol
Live Session
From $129.00
  • January 20, 2022, 1:30 pm   EST
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Fundraising performance expert Ellen Bristol will explain the tactical steps to follow to create a compelling 2022 case for support. You will learn how to pull together information that highlights your nonprofit’s strengths that appeal to funders today.

What You'll Learn

  • What are donors’ interests and priorities in 2022?
  • How should you create your draft case for support?
  • What input do you need from current and desirable funders?
  • How can you use your case for support internally and externally?
  • What components can you use for specific campaigns or funding opportunities?
  • How will staff and volunteers benefit from this material?
  • How can the case for support help resolve differences in funding priorities?
When:
Thursday, January 20, 2022; 1:30 PM Eastern
Scheduled for 60 minutes including question and answer period.

Training Overview

Your 2022 Case for Support. Align your nonprofit’s value proposition with donors’ priorities.

Your nonprofit’s plans and direction might have changed for 2022. Donors’ interests and priorities have evolved since the start of the pandemic, as well. The messaging you used last year will no longer work. You need to make dramatic updates for the new year.

A compelling case for support is essential for generating income for your nonprofit. It simplifies all marketing and outreach messaging, summarizes why your organization deserves to be funded, highlights the appeal for your ideal funders, and celebrates the impact you have already made in the world.

Your well-written case for support will help you win grants, cultivate philanthropic investors, and negotiate corporate sponsorships.

  • What are donors’ interests and priorities in 2022?
  • How should you create your draft case for support?
  • What input do you need from current and desirable funders?
  • How can you use your case for support internally and externally?
  • What components can you use for specific campaigns or funding opportunities?
  • How will staff and volunteers benefit from this material?
  • How can the case for support help resolve differences in funding priorities?

Who Should Attend?

  • Chief executives
  • Executive directors
  • Directors of finance
  • Directors of development
  • Development staff
  • Program directors
  • Board chairs
  • Nonprofit counsel

Expert Presenter

Ellen Bristol

  • Founded Bristol Strategy Group in 1995
  • Thought leader in managing the performance of the revenue-generating teams in nonprofits, B-Corps, and social enterprises
  • Developer of the Fundraising the SMART Way™ methodology
  • Designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising
  • 20-year career as a major-account sales representative for Fortune 50 companies
  • Repurposed the most meaningful and proven disciplines of strategic sales management to the nonprofit sector

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