Holiday Giving: 10 Ways To Drive Great Fundraising Results

with
Ellen Bristol
Live Session
$99.00
  • October 8, 2021, 2:00 pm   EST
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Fundraising extraordinaire Ellen Bristol will show you how to make your year-end fundraising productive. You will learn how to use this opportunity to engage or re-engage your donors and other followers like never before.

What You'll Learn

  • What worked last year? What didn’t? How is 2021 different?
  • How should you segment donors?
  • Does long copy work? Why or why not?
  • How can your instant donation pages generate instant donations?
  • How can you create urgency for donors through the holidays?
When:
Friday, October 8, 2021; 2:00 PM Eastern
Scheduled for 60 minutes including question and answer period.

Training Overview

Discover ideas to deliver holiday fundraising results. Transform your strategy and tactics for 2021.

Happy Holidays! It might be a little early to buy presents for your family, but it’s definitely not too early to plan for a wildly successful year-end giving program.

Shake up your standard approach to year-end fundraising with 10 ideas designed to power up your fundraising chops and deliver outstanding results. We will review five strategic ideas and five great tactical methods, including several you might not have thought of or considered doing the way we will describe.

  • What worked last year? What didn’t? How is 2021 different?
  • How should you segment donors?
  • Does long copy work? Why or why not?
  • How can your instant donation pages generate instant donations?
  • How can you create urgency for donors through the holidays?

Who Should Attend?

  • Executive directors
  • Chief executives
  • Board members
  • Senior management
  • Managers
  • Development directors and managers
  • Fundraising professionals
  • Donor relations managers
  • Marketing managers
  • Major gift directors
  • Planned giving directors
  • Grant writers
  • Program directors
  • Member services directors
  • Special events directors
  • Fundraising volunteers
  • Program directors

Expert Presenter

Ellen Bristol

  • Founded Bristol Strategy Group in 1995
  • Thought leader in managing the performance of the revenue-generating teams in nonprofits, B-Corps, and social enterprises
  • Developer of the Fundraising the SMART Way™ methodology
  • Designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising
  • 20-year career as a major-account sales representative for Fortune 50 companies
  • Repurposed the most meaningful and proven disciplines of strategic sales management to the nonprofit sector

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