Annual giving expert Nky S. McGinnis will help you boost donor retention rates. You will learn how to maintain a robust donor pipeline.
What You'll Learn
- What are the best strategies to track first-time gifts?
- What donor acknowledgments and communications should you send?
- How can you ask for and receive gift renewals?
- How should you report efforts to advancement/development colleagues?
Training Overview
Are donations to your institution up in 2021? Discover pandemic-proof techniques to raise more money.
COVID-19 has made it tough for many colleges and universities to acquire, steward, and retain donors. It is more necessary than ever to make the fundraising process a positive experience for every potential donor.
Some higher education institutions are using thoughtful stewardship and effective communication to increase donations despite the pandemic. You can implement a similar plan using new gift acknowledgments, celebrating first-time donors, and communicating transparently regarding impact.
- What are the best strategies to track first-time gifts?
- What donor acknowledgments and communications should you send?
- How can you ask for and receive gift renewals?
- How should you report efforts to advancement/development colleagues?
Who Should Attend?
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Expert Presenter
Dr. Nkiruka (Nky) S. McGinnis
- Director of the annual campaign at Towson University
- Dedicated fundraising professional with 15 years of experience in individual giving, donor and volunteer engagement, and staff management
- Identifies, recruits, and develops volunteer teams to support alumni, parent, and faculty and staff fundraising campaigns
- Manages the Founders Society leadership giving program
- BA in Sociology from the University of Pittsburgh
- MSc. in Management (Healthcare) from the University of Maryland Global Campus
- Ph.D. in Health Services from Walden University
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