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Ellen Bristol

Ellen Bristol founded Bristol Strategy Group in 1995. She describes herself as a “performance management geek and a nut for metrics.” Ellen is a thought leader in managing the performance of the revenue-generating team in nonprofits, B-Corps and other fields serving the social sector. She is the developer of the methodology Fundraising the SMART Way, designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising and has also produced a virtual development audit.