Donor Behavior During A Pandemic: Generosity In The Time Of COVID

with
Edward Leibman
On-Demand
$99.00
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • This training is available as an on-demand recording.
Nonprofit fundraising expert Edward Leibman will reveal how the pandemic has affected charitable giving over the past year. You will learn how to harness new donor priorities and behaviors to your organization’s advantage.

What You'll Learn

  • Why do most people give money?
  • How did the COVID-19 pandemic rearrange giving priorities?
  • How did the nonprofit sector’s fundraising approach adapt?
  • What are the best practices to harness donor response during a crisis?
  • How can you maintain this level of fundraising engagement?
  • How can Board members steward donors gained during the pandemic?

Training Overview

What did you learn from donors’ response to COVID-19? Tap into last year’s results to predict and improve the future.

Emotional triggers resulted in massive increases in charitable giving during the pandemic. You can learn from these results to predict and improve donor behavior in the future.

You need to delve into the psychology of charitable giving and understand how the current crisis differs from natural disasters and other calamities of the past.

  • Why do most people give money?
  • How did the COVID-19 pandemic rearrange giving priorities?
  • How did the nonprofit sector’s fundraising approach adapt?
  • What are the best practices to harness donor response during a crisis?
  • How can you maintain this level of fundraising engagement?
  • How can Board members steward donors gained during the pandemic?

Who Should Attend?

  • Chief executives
  • Executive directors
  • Board members
  • Development directors
  • Development staff
  • Program directors

Expert Presenter

Edward Leibman

  • Fixture on New York’s nonprofit landscape for decades
  • Led highly successful fundraising efforts for The New York Botanical Garden, The Public Theater, The National Institute for Reproductive Health, and Theater Communications Group
  • Raised millions of dollars
  • Founded Hudson Ferris Inc., a bottom-line-focused fundraising firm and consultancy for nonprofits
  • Co-founded GreaterSpace, a platform that pairs workspace with shared support services

NonprofitWebAdvisor Quality Commitment

NonprofitWebAdvisor, a division of CareerLearning, wants you to be satisfied with your webinar. If this webinar does not meet your expectations, email us at service@nonprofitwebadvisor.com.