Development expert Mary Gladstone-Highland will show you the tactics that work today. You will finish the program with a renewed passion for your role and the necessary tools for success.
What You'll Learn
- Responsibilities of a Development Director
- Development Director’s role regarding the board, staff, and volunteers
- How to develop a strategic fundraising mindset
- How to secure high-dollar donations
- How fundraising and marketing overlap
- Fundraising campaign prep
When:
Monday, October 30, 2023 - Friday, November 3, 2023; 1:00 PM Eastern
5 Sessions scheduled for 60 minutes including question and answer period.
Training Overview
New Development Skills = More Donations. Learn fundraising secrets and earn your Development Director Certification.
As the year-end development season ramps up, now is the perfect time to update your skills to improve results. Earning your Development Director Certification will enable you to increase donations and advance your career.
Five information-packed, interactive webinars will guide you through the foundations of nonprofit development and give you the knowledge you need to excel in your role. You will receive sector-specific resources and real-life examples of the best practices in action.
Development Director Certification
Webinar 1: Development Director Roles and Responsibilities
- Responsibilities of a Development Director
- Development Director’s role regarding the board, staff, and volunteers
- Skills that make an effective Development Director
- Interview and Resume tips for securing a Development position
- Various types of fundraising activities and channels
- Developing a case for support
Webinar 2: Fund Development Office Foundations
- Fundraising priorities
- Fundraising plans
- Cultivating a culture of philanthropy
- How to develop a strategic fundraising mindset
- How to craft an excellent fundraising plan
- How to solicit support from staff, board members, and volunteers
Webinar 3: Donor Relations
- How to build a strong donor base
- How to secure high-dollar donations
- The importance of a diversified funding portfolio
- How to create a seamless and stress-free stewardship plan and process
- How to make the “ask”
- Donor management software
Webinar 4: Fundraising and Marketing
- How to develop a comprehensive marketing plan and calendar
- Sharing impactful stories that reach donors
- How fundraising and marketing overlap
- Fundraising communications with a high return on investment
- Choosing the best marketing platforms for your fundraising efforts
- Organizing your fundraising influencers
Webinar 5: Fundraising Campaigns
- Various campaigns that support fundraising efforts
- Choosing the best campaign
- Fundraising campaign prep
- Coordinating the active phase of a campaign
- The importance of campaign stewardship
- Crafting campaign narratives
Who Should Attend?
- Development directors and managers
- Fundraising professionals
- Donor relations managers
- Marketing managers
- Major gift directors
- Planned giving directors
- Grant writers
- Executive directors
- Chief executives
- Board members
- Senior management
- Volunteer coordinators
- Program directors
- Professionals aspiring to become development directors
Expert Presenter
Mary Gladstone-Highland
- Certified Nonprofit Professional
- Fourteen years of experience leading organizations
- Graduate of the Maxwell School of Citizenship & Public Affairs at Syracuse University
- Master of Public Administration
- Certificate in Advanced Study in Conflict and Collaboration
- Certified Fund Raising Executive
- Has raised over $3.4 million for numerous organizations over the past five years