Deidre Fraser started her career in supporting small and medium-sized companies through the creation of business and marketing plans as they expanded their operations regionally, nationally, and internationally. Continuing her journey, Deidre invested in cause marketing and social impact strategy; implementing the processes and systems to help grow the Charity By Design division at Alex and Ani, which donated over $60MM+ in seven years. In 2014, this program was awarded the silver Halo Award for ‘Best Business Integration.’
Deidre has worked to encourage individuals to invest their time and skill-sets in their community; managed partnerships with various non-profit organizations from local children’s hospitals to international non-governmental organizations, such as UNICEF; and collaborated with companies such as Discovery Communications and the Walt Disney Company on charitable campaigns.
Certified in Social Impact Strategy by the University of Pennsylvania, Deidre managed corporate disaster relief giving, established innovative ways for the expansion of humanitarian efforts company-wide as well as implementing cause marketing initiatives in Australia, Canada, Ireland, Spain, Portugal, Japan, and the United Kingdom (UK). Currently, Deidre is the head of Partnerships as well as an Expressive Arts Trainer and Engagement Specialist for the PeaceLove Foundation. Through her company, Avidli, she equips locally-led social impact organizations with the knowledge and resources needed to amplify their cause and diversify funding.