Fundraising performance expert Ellen Bristol will show you how to develop an ideal funder profile. You will learn how to identify and target donors, grantors, and corporate sponsors who can have the most significant impact on your organization. At the end of the webinar, you will have a checklist of concrete action items you can implement immediately.
What You'll Learn
- What makes your nonprofit worth investing in?
- Which funders do you want to clone?
- What are the factual characteristics of your best funders?
- How can you understand funders’ giving motivations?
- How can you validate your criteria with current funding sources?
Training Overview
What is the profile of your organization's donors? Hone your funder profile to increase giving.
corporate sponsors. More than 80% of nonprofit organizations lack a documented ideal funder profile that includes giving motivations. You can win the competition for contributions by creating and following this essential document./p>
Ideal funder profiles form the basis for all marketing outreach, guide your nonprofit’s messaging, and shape the conversations with funders. You can use these profiles to ensure your fundraising team focuses on funders committed to your mission and programs.
- What makes your nonprofit worth investing in?
- Which funders do you want to clone?
- What are the factual characteristics of your best funders?
- How can you understand funders’ giving motivations?
- How can you validate your criteria with current funding sources?
Who Should Attend?
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Expert Presenter
Ellen Bristol
- Founded Bristol Strategy Group in 1995
- Thought leader in managing the performance of the revenue-generating teams in nonprofits, B-Corps, and social enterprises
- Developer of the Fundraising the SMART Way™ methodology
- Designer of the long-term research project The Leaky Bucket Assessment for Effective Fundraising
- 20-year career as a major-account sales representative for Fortune 50 companies
- Repurposed the most meaningful and proven disciplines of strategic sales management to the nonprofit sector
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