5 Ways To Tap The Direct Mail Goldmine In 2022

with
Michael J. Buckley
Live Session
$129.00
  • January 14, 2022, 2:00 pm   EST
Training Includes:
  • Certificate of Attendance
  • All resources and training materials
  • An on-demand recording will be available after the live presentation.

Career fundraiser Michael J. Buckley will share tips and tricks to maximize your direct mail return. You will learn how to plan and launch campaigns for the entire year.

What You'll Learn

  • What are the five top must-haves for every direct mail piece?
  • What effective ask strings will increase revenue?
  • How can you cost-effectively increase the impact of your mail piece?
  • Why is high-level (and easy) personalization important?
  • How should you use photos to tell your story?
  • How can you increase the response rate?
When:
Friday, January 14, 2022; 2:00 PM Eastern
Scheduled for 60 minutes including question and answer period.

Training Overview

5 Things Every Direct Mail Piece Must Have. Discover how to tap the direct mail goldmine in 2022.

As 2022 begins, now is the time to create your direct mail strategy for the year. This medium continues to raise significant funds for nonprofits, connecting with donors in a tangible way that electronic communications cannot rival.

Regardless of your mission or the size or scope of your organization, direct mail is a proven effective way to raise money. Following emerging trends and applying best practices will increase results and income while integrating direct mail with your digital strategies.

  • What are the five top must-haves for every direct mail piece?
  • What effective ask strings will increase revenue?
  • How can you cost-effectively increase the impact of your mail piece?
  • Why is high-level (and easy) personalization important?
  • How should you use photos to tell your story?
  • How can you increase the response rate?

Who Should Attend?

  • Nonprofit chief executives
  • Executive directors
  • Board members
  • Fundraising managers
  • Development staff
  • Marketing staff
  • Fundraising staff
  • Donor outreach professionals
  • Communications professionals
  • Website managers

Expert Presenter

Michael J. Buckley

  • Nonprofit consultant, coach, and speaker
  • Founder and Managing Partner of The Killoe Group
  • Spent nearly two decades in various leadership fundraising roles in higher education and animal welfare
  • Certified Fund Raising Executive (CFRE)
  • Recognized as the Consultant of the Year by NeonOne, an international technology company focused on nonprofit organizations

NonprofitWebAdvisor Quality Commitment

NonprofitWebAdvisor, a division of CareerLearning, wants you to be satisfied with your webinar. If this webinar does not meet your expectations, email us at service@nonprofitwebadvisor.com.