Fundraising expert Linda Lysakowski will explain how to conduct an evaluation of your fundraising progress. You will learn how to use past results to inform future success.
What You'll Learn
- Why is it important to measure results?
- What technical details should you assess?
- How can you improve the results of successful programs?
- How can you determine which programs are not performing well?
- How should you allocate your time and your staff?
- What are the best techniques for communicating your findings?
Training Overview
What’s wrong with your fundraising? Conduct a technical analysis to find and fix shortcomings.
The results of 2021 are in, and your 2022 fundraising plan is underway. Doing an investigation of your return on investment now will enable you to increase donations and efficiency.
Sadly, many nonprofits get stuck in the cycle of doing events and activities repeatedly without evaluating their costs and benefits. You need to assess all your fundraising activities and learn how to spend your time on the most profitable areas.
- Why is it important to measure results?
- What technical details should you assess?
- How can you improve the results of successful programs?
- How can you determine which programs are not performing well?
- How should you allocate your time and your staff?
- What are the best techniques for communicating your findings?
[5-Part Series] How To Evaluate Your Fundraising
Webinar 1: Why, How, And What To Evaluate
- If you can’t measure it, you can’t manage it
- The difference between leading indicators and trailing indicators
- Tools to measure fundraising activities
- When and how to assess your fundraising
Webinar 2: Evaluating Special Events And Direct Response Fundraising
- How much are you really making or losing on special events?
- Direct mail
- Telephone fundraising
- Internet, website, email, social media
Webinar 3: Evaluating Major And Planned Gifts Fundraising
- Building your major gift pipeline
- Can you measure planned giving results?
Webinar 4: Evaluating Board, Staff, And Volunteer Involvement
- Using human resources in the most productive ways
- How many staff do you have/need?
- Assessing board fundraising performance
- Assessing volunteer fundraising performance
Webinar 5: Using Your Evaluation Results To Improve Your Fundraising
- You have the results—now what?
- Communicating results to the powers that be
- Developing a plan of action for best results
Who Should Attend?
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Expert Presenter
Linda Lysakowski
- One of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive (ACFRE) designation
- Over 25 years of experience as a philanthropic consultant
- Graduate of the Faculty Training Academy of the Association of Fundraising Professionals (AFP)
- Master teacher
- Author of more than one dozen books
- Graduate of Alvernia University in Reading, Pennsylvania
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