Nonprofit communications expert Linda Lysakowski will show you how to make a case for support that appeals to donors’ new priorities. You will learn how to convey your passion for your organization in words that will inspire supporters to act.
What You'll Learn
- What is a case for support?
- Why do you need a compelling, carefully crafted case for support?
- What are the components of an effective case for support?
- Who should write it?
- Where can you find the information you need?
- How can you tailor your case for support to different audiences?
- How can you test your case for support before finalizing it?
- How should you present your case to your constituents?
Training Overview
What are your donors’ 2022 priorities? Learn how to address them in your case for support.
The pandemic, inflation, and the possibility of a recession have changed donors’ priorities. Your pre-2022 case for support won’t work anymore. The world has changed—and with 1.5 million nonprofits in the U.S., your nonprofit needs a new justification to resonate with supporters and inspire sizable contributions.
To reach their potential, your website, promotional communications, and elevator speech must tell your organization’s story in a way that inspires people to care and act now.
You’ve undoubtedly heard a lot about storytelling lately. But do you have the right story to tell? Most nonprofits do not have an up-to-date, written case for support. This is the starting point—without it, it’s impossible to consistently convey a compelling story across all your communications with potential supporters.
- What is a case for support?
- Why do you need a compelling, carefully crafted case for support?
- What are the components of an effective case for support?
- Who should write it?
- Where can you find the information you need?
- How can you tailor your case for support to different audiences?
- How can you test your case for support before finalizing it?
- How should you present your case to your constituents?
Who Should Attend?
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Expert Presenter
Linda Lysakowski
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One of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive (ACFRE) designation
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Thirty years of experience in the development field
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Graduate of the Faculty Training Academy of the Association of Fundraising Professionals (AFP)
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Recipient of two AFP research grants
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Author of more than one dozen books
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Acquisitions editor for CharityChannel Press and For the GENIUS Press
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Recipient of the Outstanding Fundraising Executive award from several AFP chapters
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Barbara Marion Award for Outstanding Service to AFP
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Lifetime Achievement Award from the Las Vegas Chapter of AFP
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Graduate of Alvernia College in Reading, Pennsylvania with majors in banking and finance, communications, and theology/philosophy
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